The 5 phases of the course on La Ruche
1 - Definition of project
Start the basic reflections related to your project and post the first actions on the platform.
Create an account and start a campaign draft.
Explore the resources available to structure your approach.
Define the financial needs and desired impact of the project.
Think about the desired campaign goal.
2 - Preparation + Application for additional funding
With the support of a La Ruche advisor, you plan the key elements to ensure the success of your campaign.
Network:Define your support network and your first ambassador·s.
Objective ($):Establish the financial objective of the campaign.
Exclusive offers:Design exclusive offers for contributors.
Forecast of contributions:Estimate contribution forecasts according to your network.
Campaign visuals:Create the visuals that will represent your project.
Promotional strategy:Develop a multi-channel promotional strategy.
Campaign video:Produce an engaging campaign video.
Application for additional funding (optional)
1
Eligibility
2
Filing of the application
3
Analysis and selection
4
Official response (approval or refusal)
3 - Launch
You publicly announce your campaign and mobilize your community to generate the first contributions.
Put the campaign page online on the platform.
Deploy communication and promotional actions.
Actively engage members of your community.
4 - Monitoring and engagement
You maintain interest around your campaign and adjust your actions according to returns.
Ensure a regular presence on your communication channels.
Monitor the evolution of contributions and interest.
Adjust the promotional strategy according to the observed results.
5 - Success and balance sheet
You assess the impact of your campaign, thank your community and share the results.
Celebrate successes and thank the contributors.
Distribute exclusive offers.
Collect feedback to improve your future efforts.
Make accounts seamlessly with your community.